In this blog post, we will explore five different types of videos that can help you close a deal. Whether you’re a seasoned sales professional or a new entrepreneur, these videos will give you the edge you need to close the deal and win over your prospects. So, let’s dive in and discover how to use video to boost your sales game.

1. Videos that Pose Questions

Videos that pose thought-provoking questions to the viewer can stimulate engagement and create a dialogue around a product or service. These videos are highly effective in sales deals because they encourage the viewer to think critically about their needs and how the product or service being offered can meet those needs. By provoking the viewer to consider how you can help them overcome a challenge or achieve a goal, the video helps to build rapport and establish credibility with the prospect.

These videos are typically short and to-the-point, featuring a series of questions that address common pain points or challenges that the viewer may be experiencing. The video may then go on to showcase how the product or service being offered can provide a solution to those challenges. The use of questions in these videos helps to create an emotional connection with the viewer, leading them to see the product or service as a viable solution to their problems.

An example of this style could include a video for a marketing automation software that poses questions such as “Are you struggling to manage your marketing campaigns across multiple channels?” or “Do you find it challenging to measure the effectiveness of your marketing efforts?” The video could then go on to demonstrate how the marketing automation software can help alleviate these pain points, leading the viewer to see the software as a valuable solution to their marketing challenges.

Another example could be a video for a financial planning service that poses questions such as “Are you concerned about your retirement savings?” or “Do you worry about how to save for your children’s education?” The video could then showcase how the financial planning service can help the viewer achieve their financial goals and provide a sense of security for their future.

Overall, these videos are an effective way to initially engage prospects or to help them evaluate your offerings, as the videos will demonstrate how a product or service can help them overcome their challenges and achieve their goals.

2. Videos that Create a Sense of Urgency

Videos that create a sense of urgency typically focus on a specific deadline or a limited-time offer, creating a sense of urgency that encourages prospects to take action before they miss out.

These types of videos are highly effective in sales deals because they tap into the psychological principle of loss aversion, where people are more motivated by the fear of missing out on something than the potential to gain something.

These videos are particularly effective with opportunities who are in the Evaluation or Decision stage of your sales funnel. These prospects have expressed interest in your product or service but have not yet taken the next step in the sales process. By creating a sense of urgency, these videos create a fear of missing out and motivate prospects to take action.

For example, if you’re offering a limited-time discount, you can create a video highlighting the benefits of your product or service and explaining that the offer will expire soon. This will encourage prospects to act quickly to take advantage of the offer. Another way to use these videos is to embed them on your website or landing page to encourage visitors to take action. For example, if you’re promoting a webinar, you can create a video highlighting the key takeaways and explaining that registration is closing soon. This will create a sense of urgency and encourage visitors to sign up before it’s too late.

Here are some examples of videos that create a sense of urgency:

Limited-time offer videos: These videos promote a special offer or discount that is only available for a limited time, encouraging prospects to act quickly.

Deadline-focused videos: These videos highlight a specific deadline, such as the end of a sale or the last day to sign up for a course, creating a sense of urgency.

Event-based videos: These videos promote an upcoming event, such as a conference or webinar, and emphasize that registration is closing soon.

Limited-quantity videos: These videos promote a product or service that has limited availability, encouraging prospects to act quickly before it’s sold out.

Early-bird videos: These videos promote a discount or special offer for those who sign up early, creating a sense of urgency to act quickly and take advantage of the offer.