When customers trust a business, they are more likely to purchase products or services the first time and convert into repeat customers. Additionally, businesses that have earned their customers’ trust are more likely to receive positive word-of-mouth recommendations — both in the form of testimonials and online review — which can help with organic growth. Businesses who have fostered trusting relationships with other stakeholders, such as suppliers, investors, and employees, can better grow, innovate, and serve customers.

In this blog post, we’ll discuss three ways video can help you build trust with your customers.

1) Showcase your products and services

Video content is a great way to showcase what your brand offers. Not only do video demos give prospective customers a better understanding of how your offering works, but they also deliver a unique level of transparency: anyone can fully see the product at work. By providing an inside look into your product or service, customers can be more confident in their decision-making process and less likely to be swayed by marketing messages from competitors.

Another benefit of videos that showcase products and services is that you can demonstrate actual use cases for what you are selling. This allows prospective clients to imagine how the product fits into their daily lives and what kind of value it can add. This further builds brand trust.

2) Introduce your team

One of the many benefits of video content is that it allows businesses to introduce their team. By allowing customers and prospects to get to know the people behind the business and build a relationship with them. This can be invaluable in terms of building trust and credibility in the eyes of your customers.

A good way to do this is by creating videos with individual members of your team. This could include videos that showcase an individual’s skills and experiences in the industry. This helps demonstrate the knowledge and expertise behind your brand, which is especially important when selling something. You could also make more informal videos that show your team doing activities they enjoy outside of work. This allows your team to be seen as real people and not just faceless employees.

3) Share customer testimonials

By sharing a video testimonial of an existing customer, you can instantly demonstrate the benefits of your products and services and create an emotional connection with prospective customers. The benefits of video testimonials are immense. A video gives the customer a chance to express their feelings in their own words, rather than being restricted to a few sentences in a written review. Furthermore, customers are able to show genuine emotion and enthusiasm, which is much more effective at convincing potential customers to trust your business with their money.

In addition, video testimonials provide an opportunity to showcase the customer’s story, including how they use your products or services and how it has improved their life. This further helps to build trust and create a personal connection between your business and potential customers. Finally, customer testimonials give potential customers the chance to get a better sense of the people behind your business and what sets you apart from your competitors.