Video is a dynamic way to showcase your brand and build relationships with your target audience. Teams can record everything from personalized video messages and interactive demos to engaging webinars and captivating video blogs. In this blog post, we’ll explore how sales professionals can leverage the power of video to connect with prospects and drive sales growth.

Why Should Sales Teams Use Video to Connect with Prospects?

Videos generate 1200% more shares than text and images combined; additionally, viewers retain 95% of a message when watched in a video, compared to only 10% when read in text. The visual and auditory elements of video create a personal and emotional connection with prospects, helping to build trust and rapport. Moreover, video allows sales professionals to convey their brand personality, showcase their products or services, and deliver compelling messages in a dynamic and engaging manner. Teams can use video to attract a prospect’s or a customer’s attention in the same places they’re already generating leads: email, LinkedIn, social media, or Sales prospecting platforms

Types of Videos to Attract Prospects

Product Demo Videos

A demo video is one of the most common types of brand videos. By visually showcasing the value proposition of a product or service, demo videos can be used throughout the sales cycle:

Showcasing your product or service in action through video can be highly effective in capturing the attention and interest of prospects.

A demo video can highlight the features and benefits of the product, demonstrating how it solves a specific pain point for potential customers.

A demo video can be a powerful leave behind for prospects to bring back to decision makers who did not attend a live demo or further consideration meetings.

Customer Testimonial Videos

Testimonials from satisfied customers are a powerful tool for building trust and credibility. By creating video testimonials, sales professionals can add authenticity and emotional appeal to their sales efforts. For instance, a fitness equipment company could create testimonial videos featuring real customers who have achieved their fitness goals using their products. These videos can highlight the before-and-after transformation of customers and their positive experiences, which can resonate with prospects and influence their purchasing decisions.

Explainer Videos

Complex concepts or technical products can often be challenging to explain to prospects. Explainer videos can be a valuable tool for clarifying complex information, creating understanding, and guiding prospects through the sales funnel. For example, a financial services company could create an animated video that explains the benefits of their investment services in a visually appealing manner.

Live Webinars

Hosting live webinars can be an effective way to share industry insights, demonstrate expertise, and foster engagement with prospects. For example, a marketing agency could host a live webinar on the latest digital marketing trends and strategies. Webinars provide opportunities for sales professionals to connect with prospects in real-time, answer their questions, and provide valuable information, positioning themselves as industry experts and nurturing prospects along the sales funnel.

Personalized Video Messages

Personalization is key in building relationships with prospects, and personalized video messages can be a creative and memorable way to connect. For instance, a sales professional could create a short video introducing themselves and their company, addressing the prospect by name, and customizing the message based on the prospect’s interests or pain points.

Personalized messages can also be used in tandem with any of the earlier videos. By stitching a personalized note to a demo video, a seller not only is saving time by not recreating a video, but is also standing out from the competition, creating a human connection, and leaving a lasting impression on the recipient.

Best Practices for Creating Effective Sales Videos

To create impactful sales videos, it’s important to follow some best practices. Firstly, keep your videos concise and to the point. Whether on email or social, you only have a few seconds to grab a prospect’s attention so make sure your video delivers your message efficiently. Secondly, use storytelling techniques to engage and emotionally connect with your audience. A compelling story can leave a lasting impression and make your video memorable. Additionally, don’t forget to incorporate clear calls-to-action in your videos, guiding prospects towards the desired action, whether it’s visiting your website, filling out a form, or making a purchase.

In addition to content, consider optimizing your videos for different platforms and devices to reach a wider audience. For example, if you’re using videos for social media, ensure they are optimized for mobile viewing, as most social media users access content on their smartphones. Also, consider the platform’s video specifications, such as aspect ratio, resolution, and duration, to ensure your videos display properly and grab attention.

Lastly, consider using video production tools and resources to create high-quality videos. End-to-end online platforms, like OpenReel, help sales and marketing teams create professional-looking videos, even with limited technical expertise. You can even host and share your video from there, making it even simpler to utilize video in a sales or marketing workflow.