We are thrilled that our OpenReel answers this need from brands. By allowing marketing teams to set branded elements, like logos and brand colors, and then provide an easy-to-use filming and editing software to all teams at a company, the end-to-end creation technology democratizes branded video creation. Anyone at your company can now record a video, trim the footage, drop it into pre-approved templates, and export a polished, professional video, regardless of skill level, experience, or industry.

Now that your team can make more video, we want to highlight branded video ideas for every single skill level, ensuring everyone can start creating today.

Videos for Beginners

These videos are both easy to film and easy to edit. They almost all feature only the user and are largely shot from one perspective. If you are just dipping your toes into filming and video editing, try your hand at shooting these videos. Using OpenReel, the best video software for beginners, each only takes a few minutes to shoot, edit, drop into an approved template, and export.

Introduction… to Anyone

Whether you’re a Sales associate reaching out to new prospects or just getting started at a company and saying hi to new coworkers, film yourself for an easy, polished video intro. Self-captured videos are the simplest ones to make, especially with OpenReel’s video editing technology. You can film within the platform, drop the video into a template, easily edit, and export a final video in mere minutes.

A Vlog or “Day in the Life”

Like a personal introduction video, any sort of vlog is very forgiving and easy to plan since you’re the star of your own movie. HR professionals will find particularly good use for this style by showcasing a job on the careers page or launching employee spotlights. Prospects and customers always enjoy seeing behind the scenes.

User-Generated Content (UGC) Showcasing Your Products

One of the best marketing tactics is to let your customers submit videos using your products. Not only will these user-generated videos show prospects actual use cases for your product, but the videos double as testimonials that showcase the client logos who have embraced your brand.

Professional Videos

Not everyone is a professional videographer. While that doesn’t mean you can’t make professional-looking videos, you need to think about your goals with each video project and tailor it to your skill level. 

For example, hiring a film crew will be expensive and unnecessary if you are making a corporate training video. Instead, consider shooting and editing videos with OpenReel to make a video just as professional.

Testimonial Videos

A testimonial will typically feature an individual telling a story about how they used your company’s product and how much it helped them. These videos are a great way for a marketer to create trust in a product or service. 

These are also called success stories because they show prospective customers exactly what it looks like when they choose your product or service. Testimonial videos can range from short (1–2 minutes) to long (5+ minutes). 

Value-proposition Videos

Use value-proposition videos (sometimes called elevator pitches) to explain quickly and briefly what your business does. Founders and marketers can create these short, catchy videos to make it easy to convince a prospect why they should use your product or service.

Sales Pitch Videos

When creating videos to promote your product or service, you should be sure that you present the value clearly and concisely. Don’t get too bogged down in technical language. Instead, focus on conveying why your product is better than its competitors and what sets you apart. 

Product or Brand Announcement

Have brand news to share? Marketing teams can get their audience hyped up with eye-catching videos. Whether you’re introducing a new product or highlighting an upgrade to an existing one, videos are a great way to get people excited about your offer. 

Not only do announcement videos make it easy for users to learn more about your product, but they also provide an opportunity to show off what makes it so special.